/ Bridelux celebrates th...
Bridelux celebrates the essence of female beauty and empowerment with La Perla
Melanie Anglesey | a year ago
“I design lingerie that gives women power, pride and a strong sense of self.”
Ada Masotti, La Perla founder
Stimulated by the silk factories of 1950s Bologna, Ada Masotti had the vision to create corsetry that defined the feminine form. Ensconced in velvet-lined boxes, her delectable designs were presented like precious strings of pearls, hence the name La Perla.
Through the decades, La Perla has echoed the changing emphasis of what defines femininity. 65 years on, La Perla is at the height of female empowerment with luxurious lingerie that inspires confidence and champions the sensual beauty of a woman’s body.
Alessandra Bertuzzi, La Perla Creative Director says: “Every La Perla piece is connected by Ada’s spirit. It is like a thread between generations of women that cannot be broken.”
La Perla is celebrating its 65th anniversary with three campaigns that encapsulate the brand’s journey with a strong emphasis on romance and sensuality. Framed by the resplendent Renaissance Villa Ruspoli in Rome, La Perla chose the fine artist and photographer Catherine Servel to set the scene for its new launches that offer a new lightness and smoothness to luxury and follow the intricate curves, dips, and litheness of women in action.
From cosy at-home moments to celebrating the chimes of midnight on a moon-soaked lawn, La Perla’s highlights its presence in a woman’s life for big and small moments.
Youthful and expressive new faces head up the campaigns, revealing their strength of character and their individual expressions of self. Ayesha Djwala is framed by towering candelabras, leaning against what could only be a Dutch master, Alice-Sofia raises a pink satin bootie while reclining on a floral counterpane and Penelope Haro sits on a golden throne framed by her pre-Raphaelite tresses staring directly into your soul. Their expressions are both independent and connected. They allow endless interpretations of the role of individualism within the shared experiences of femininity.
The campaign brings together values and ideals born decades apart. Choosing heritage collections such as La Perla Maison for this campaign was not born out of a sense of nostalgia but a clear statement that shows the timelessness of La Perla’s values and design.
The campaign also features newer collections Petit Macramé, Shape Allure and the limited edition 65th Anniversary collection.
For the La Perla Maison range, silk is handcrafted and edged with heirloom Florentine frastaglio on robes, slips, French knickers and camisoles in a variety of colours from natural and pink to burgundy and midnight blue.
Wrought like fine silver filigree, Petit Macramé reveals glimpses of skin through its openwork design. Trousers and tops, long nightdresses, thongs, and triangle, push up and underwire bras in beige, black and natural.
Sensuous shapewear offers intimate support while also being versatile and seductive. Pretty and practical designs for multiway and strapless bras which are comfortable to wear and adaptable to compliment your wedding dress. The range features Lycra control coupled with Chantilly lace and sheer panels, available on babydolls and bustiers, bodices, skirts, suspenders and briefs.
Petit Macramé, Shape Allure & La Perla Maison collections featuring in the new campaign are available to buy now at laperla.com and in La Perla boutiques worldwide.
The La Perla 65th Anniversary Collection will be available to buy on the official La Perla website and in selected boutiques worldwide in November.