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Symposium Speaker: Intimate interview with Grace Ormonde, Editor in Chief of Wedding Style Magazine
Melanie Anglesey | a year ago
 
Bridelux Interview

Given your wealth of experience hosting and advising on luxury wedding shows. What has changed most about bridal fashion in the past 30 years and what has remained timeless?

To be honest, bridal fashion hasn’t really changed; brides still want classic wedding gowns by designers like Zuhair Murad, Galia Lahav, Ines di Santo, Ralph and Russo, Reem Acra, etc. Bridal fashion is a different realm. Women sometimes think they want a “trendy” gown, but sometimes trendy just isn’t a good fit. I think that’s why so many brides end up with sexy, but still traditional gowns – and for gowns to be sexy, they have to be made well and fit everyone’s body perfectly.

Your work is all about empowering couples to realise their most wondrous wedding dreams - what are your golden rules for planning?

Besides the food and entertainment (guests will remember the experience, but they might not notice there was an extra orchid hanging from the ceiling), it’s all about hiring the right talent. That goes for wedding planners and event designers that can produce the exact wedding you envision. Not every event designer is the right fit for every wedding. Finding the right photographer is also important because those photos are all you have left after the wedding is over. This is a mistake I see all the time. A couple will spend a million dollars on a wedding, only for their photos to turn out blurry with poor lighting. To me, it’s a crime. At the end of the day, however, every aspect of the wedding is important.

You have created some of the world’s most stunning bridal fashion shoots and worked with some top fashion photographers in the industry. Who was your favourite photographer to work with and what was your most outrageous shoot?

They were all special because they all brought a different experience to the table. I remember working with horses; and when you work with animals, things can get complicated. My model also didn’t show up for the shoot, so I had to improvise by putting my secretary at the time on the horse instead. It turned out perfectly though because that cover actually helped me take my magazine national.

What is one of your earliest memories of attending a luxury wedding and how did that experience influence your career?

There was an incredible wedding I attended in Austria, which gave me a better understanding of how it’s all about the experience you give your guests. It’s not about how much money you spend.

Your book Being in Love Never Goes Out of Style: Grace Ormonde Weddings was inspired by your most memorable moments of working in the luxury wedding industry. Can you share some of the highlights – the people you’ve worked with and the places you’ve been delighted to discover?

There’s too many to list. I have been one of the most fortunate editors in the world. I’m spoiled in that I got to work with the best event designers on earth, and I published my book as a “Thank You” to honor them.

If you had a fantasy top table of glamorous wedding guests (from any era), who would be on it and why?

I would pick Christian Louboutin, Giuseppe Zanotti, Alexander McQueen, Karl Lagerfeld, Christian Dior, and Coco Chanel because they changed fashion forever and had brilliant minds. I would also add Brad Pitt to complete the table.

What luxury essentials should every bride insist upon for her special day and what are the travel must-haves to make her perfect honeymoon?

Brides should have a good makeup artist and shoes that are comfortable. Also, they need the best lipstick – the lips should always look perfect. For the honeymoon, it’s all about cashmere throws, designer sunglasses, stylish luggage with wheels, and Mila Moursi sunscreen.

You have established a global luxury wedding website and an industry award-winning magazine. Where might your vision take you next?

I’m thinking about compiling another special book and working on some other projects. I also want to travel more. Even though I’ve traveled all over the world, there are still so many places I’d love to see. Stay tuned.

Can you tell us what excites you the most about the spring 2020 trends?

What’s exciting about this industry is that destination weddings are still more popular than ever before. More couples are incorporating travel into their wedding experiences, like having engagement shoots in exotic destinations.

Bridelux is delighted to have you as our guest in London. Which of our city’s landmarks would you choose as the ultimate wedding venue and how would you dress it?

I would choose Kensington Palace and fill it with lots of candles and orchids. I make no secret about loving orchids.

You can meet Grace Ormonde in person at the Bridelux Symposium on 30th October - 1st November 2019. Grace will be flying into the UK as our honoured guest speaker where she will be participating in an intimate Q and A session on Curation. Don't miss this opportunity to meet Grace and discover the hidden secrets behind a successful bridal media business CLICK HERE FOR MORE INFORMATION.
Thank you so much for including me in Bridelux. It was a huge success and I enjoyed every bit of it. You should be very proud. Johnny Roxburgh
Very well done again to the whole Bridelux team for the organisation of the Atelier show. It has been an immense pleasure to work with you. Ladurée
The ultimate wedding emporium. Mayfair Life
What an absolutely fantastic event and it has been a very successful initiative for our brand, thank you again for letting us be part of it. Giuseppe Zanotti Design
You have been awesome to work with and handled the whole event really well. Thank you very much for all your help, the show was great and we loved our space. We hope to see you again in the future. MonAnnie Cakes
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