Bridelux blog  /  The Art of Storytelling
The Art of Storytelling
Guest Blog Post: Freya Deabill, Founder of Deabill & Quince | 2 months ago
"Retention of the past, attention to the present, and anticipation of the future."

Some of your guests may know you well, some may know your deepest secrets, some may only know one of you, they may be partners of friends you've only met once, that are unaware of your secret passion for chess... however you know them they will have been invited to share your day for a reason... and this is your opportunity to educate them with your personal love story and tell them why you are simply perfect for each other.

I Freya Deabill - founder and designer at Deabill & Quince have been delivering incredible narrative designs for creative briefs for over 20 years and am an expert in extracting the smallest nugget of gold from your deepest thoughts and masterminding it into a beautiful visual creation which tells the complex story of you.

Now, I am not a mindreader, I try and explain this to my husband frequently, but I am nosy and love listening. And after two decades of creative observation have compiled the most comprehensive set of questions allowing me to delve into the real 'you', recognising the visible and discovering the hidden, deeper emotions that make you - as a couple - stronger than ever. These nuggets can then be taken and conveyed through design, illustration, or language within your stationery.
Use your own language...
Storytelling can appear in many forms, from the written word to spoken tongue, to picture form and illustrative depiction. All of which can be incorporated through your stationery.
The written word can be magical and emotive and the language you choose to use throughout your stationery can be a powerful way to portray personality. Why use traditional formal wording if you are a relaxed, carefree couple, why not use your own distinctive dialect. Is there a favourite remark you or your partner are known for? Is there a certain way with words which your heritage or background can be expressed? Think about how you can include your favourite quote from a book... all these things will provoke emotions with your guests and help them engage with you as a couple.
Now, words are, of course, a necessity in your wedding stationery - they convey the actual required information to your guests, so however personal you want to make them, they do need to follow a certain format so people know, where, when, and how to join you. The design direction you choose to take however can be as personal, subtle, or eccentric as you like! This is where the fun starts.
You may have a long great love story fit for a blockbuster, or you may have absolutely NO IDEA where to start, and that’s OK too!
Storytelling doesn't need to be an in-depth novel, it can also be a short verse, a one-liner, a subtle connection that ties a part of you to your day. The simplest of references can often be the most powerful.
One of my specialities at Deabill & Quince is creating personal and bespoke patterns. Using simple details I can create an incredible design which encapsulates your personalities and unifies any connections, bringing you both together in one fail swoop.

In the past, I have combined everything from national symbols and details from the bride's dress, to colours from the groom's suit, skylines, flowers to match the bouquet, religious symbols... the list goes on! However contrasting your personalities may seem, the style in which I can portray them will bring them together with effortless ease.
If you would rather leave your personalities out of the story in a literal sense, then another way of storytelling through your stationery is to let guests know what kind of day you are planning - from a wild, moonlit woodland wedding to a stately, black-tie event - you can use your venue and timeline for the day depict the style of stationery. Incorporate a detail from the architecture, a design from the wallpaper, choose colours which represent the time of year your wedding will take place. All this will help tell the story of your day and generate anticipation.

So grab a cuppa and think about you as a couple, what makes you or your relationship unique, what are your passions, what are your backgrounds, what style are you going for? Ask your close friends and family what three words they would use to describe you as a couple... all of this builds up a picture of who you are to each other and to others, and will help you decide what elements of YOU you choose to include in your stationery.

Contact Freya at
Thank you so much for including me in Bridelux. It was a huge success and I enjoyed every bit of it. You should be very proud. Johnny Roxburgh
Very well done again to the whole Bridelux team for the organisation of the Atelier show. It has been an immense pleasure to work with you. Ladurée
The ultimate wedding emporium. Mayfair Life
What an absolutely fantastic event and it has been a very successful initiative for our brand, thank you again for letting us be part of it. Giuseppe Zanotti Design
You have been awesome to work with and handled the whole event really well. Thank you very much for all your help, the show was great and we loved our space. We hope to see you again in the future. MonAnnie Cakes
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