Clapham Flowers established in 2002 is a female-run, independent family florist in the heart of Clapham South, founded by Aimee Emmett and managed by Madeleine Lidster. It is renowned for its originality and distinctive approach in the floral world with no project too big to bring to life. Clapham Flowers harnesses passion and ingenuity through the creation of flowers all across London and provides the highest quality products straight from international markets to our doorstep. A strong multinational team that has worked together consecutively for ten years, embracing the varied, innovative ideas of each member, which allows the creative direction to be authentic and free-flowing. Bringing style and uniqueness to every bouquet design, creativity is really at the heart and soul of the place. With a clear intuition, knowledge, and understanding of how to deliver the best experience for the customer, Clapham Flowers brings their visions to life by going above and beyond what is expected.


Floristry has run through the family veins for 150 years, beginning in the original Covent Garden Flower Market: the floral artistry is timeless and innate. Alongside tailor-made bouquets and vase arrangements for regular clients, Clapham Flowers provides for a multitude of events, from intimate soirées to lavish parties, wedding flowers, visual merchandising, and corporate contract design. Clapham Flowers thrives on creating a bespoke experience, from initial guidance to final arrangements, maintaining a personal dialogue with fine attention to detail, that is fuelled by their passion for floristry, aesthetic design, and dedication to all clients’ needs. Clapham Flowers has become a permanent fixture for the people of South London and beyond providing more than just a beautiful bunch of blooms, it’s a local treasure trove of curiosities. Now with the new generation taking over the business, Clapham Flowers is ever-growing with opportunities, working with a wide range of established clientele and venues.