Farima Perry is Founder and Creative Director of Farima Perry Florals & Events – a luxury floral design boutique in London.
In her 15th year as a corporate lawyer, whilst taking a walk in the Brooklyn Botanic Garden, Farima had a eureka moment and decided it was time to take the leap and pursue her other dream (becoming a lawyer was one!) of doing something creative with flowers. Having little confidence and not knowing if she had any aptitude or talent in floral design, over three years, Farima completed several national and international floristry qualifications trying to absorb as much knowledge and skill as she possibly could. In Feb 2018, with encouragement and support from her mentors, Farima opened a floral boutique in London and won several awards and accolades for floral design in her first year of opening. Farima brings luxury, sophistication and glamour to her designs and installations and has established herself as a floral designer both in the UK and internationally. She counts many blue chip companies and luxury brands as her clients and is a preferred supplier to many luxury hotels and venues in the country.
In September this year Farima opened a concession in Harvey Nichols.