Hazel is well-known as the wedding industry super-connector in the South West of England. Her eponymous consultancy provides wedding businesses, venues and suppliers, with targeted marketing, sales and PR support.
Her career began over 15 years ago in hospitality where she soon developed an interest in events and particularly weddings, growing that aspect of the business for the various hotels she worked for. Following a degree-level marketing course, Hazel combined her flair for organisation, creativity and attention to detail with the commercial acumen that had spearheaded her success in hospitality, to create the leading consultancy she runs today.
Her mission is to help those in the wedding industry to drive up standards, collaborate with each other, seek new opportunities and run their businesses more profitably.
To this end, she has devised sell-out events such as the Cornwall Wed MeetUp which offers networking for those in the business of weddings to get together, forge valuable connections and learn from industry leaders, and sales and marketing workshops such as the WedShed initiative that guides SMEs on best practice.
Hazel also works with businesses on an individual basis, blogs for Ultimate Wedding Magazine and is the very enthusiastic host of Twitter’s highly popular #WedChat for the wedding industry and future brides and grooms.
Website: Hazel Parsons