LaToya is the co-founder of event & wedding planning company SW Events and The Asian Wedding Club. She has 9 years experience in the event services industry, with a specialism in Asian Weddings. Over the years she's worked to cultivate strong relationships with some of the industry’s finest suppliers. With both businesses clients and wedding suppliers are at the heart of it. LaToya is a firm believer that balance is the secret to optimising wedding experiences for everyone involved!

More than an event and wedding planner, LaToya is an entrepreneur. This is something she's incredibly passionate about and it’s at the root of everything she does. For her, business and life are about creating experiences and ultimately she strives to give back to the industry that has embraced her.

Of late you'll find her providing business process consultancy for her industry colleagues, planning weddings, training venues on Asian weddings and supporting the UK Weddings Taskforce. Outside of business, you'll catch her sipping cocktails, doing the Mum thing, living life on Zoom's and secretly on the hunt for a new Netflix series to binge watch!

Website:www.swevents.uk
Instagram:@sweventsuk