Co-founder of Bompas & Parr, Sam works as creative director of the company. He spends his time developing ideas that are universally appealing, experientially compelling and highly press-worthy. Projects such as Alcoholic Architecture have had a reach of 3.7 billion and Symphony in Blue (for Johnnie Walker Blue Label) had a reach of over 3 billion. In the past Sam’s concepts have won numerous awards including International Business Award, Highly Commended at C&IT Retail / Consumer Goods 2015, The Game Changer award at Event Awards 2015 and “Best Single-market Consumer Event” of the year, by the Event Marketer 2014 Ex Awards.
Over the years Sam has cultivated an extensive network of historians, chemists, micro- biologists, artists, musicians, art directors, avourists, chef, professional noses, inventors, stage illusionists, and pyrotechnicians who collaborate with Bompas & Parr to create genuine world firsts such a fireworks show where you can taste the reworks as they explode above your head, attended by a quarter of a million people.
Sam lectures internationally and has delivered keynotes for companies such as Google, Unilever, Diageo and Coca-Cola. Particular areas of expertise include, consumer journeys, visitor experiences, routes to creativity, the future of food and drink and multi-sensory design.